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1. Hongkong Mains Business
Hong Kong is one of the world’s largest TV and film content exporters One of the world’s largest suppliers of imported books and newspapers Strong growth in digital entertainment backed by government investment in digital infrastructure Stringent intellectual properly protection and enforcement Freedom of expression and the press Excellent communications networks Low, simple and predictable tax system Free flow of information, capital and expertise Highly skilled, multi-lingual, tech-savvy work force
“Hong Kong serves as a perfect base for a mobile content and technology development company like ours. The keen competition among local telecom operators provides a favorable launch and testing ground for our mobile applications. We also sow the enormous potential in reaching out to the growing Asian mobile markets.” Eberhand Schonebrg Chief Executive Officer and Founder, Artificial Life, Inc.
2. International Business Environment
A modern, efficient and stable economy is the cornerstone for success in any business. Hong Kong, with its advanced financial, legal, technological and telecoms infrastructure, is recognized as Asia’s most user-friendly and accessible
Business environment
When Hong Kong’s unique multi-cultural heritage is thrown into the mix, a world- class media environment is the result. This cultural inheritance is supported by stringent intellectual property protection. The government is first among those seeking to reinforce the city’s position as a leading media hub. This includes investments in the media infrastructure and through research, training and consultancy services.
The Closer Economic Partnership Arrangement (CEPA), a unique free trade deal between Hong Kong and Mainland China, allows Hong Kong-based companies of any nationality access to greater opportunities in Mainland China. It contains a number of provisions specific to the media and multimedia sectors.
Cementing its appeal, Hong Kong delivers one of the world’s simplest tax systems. Taxes on profits and salaries are among the lowest in the world and no tax is levied on sales, dividends, capital gains or on income derived outside Hong Kong.
3. Strategic Location
Geographically Hong Kong is ideally located at the heart of Asia. Located in the same time zone as Greater China, Singapore, Malaysia, Indonesia, Japan, Korea and the Philippines, Hong Kong is within a five- hour flight of half the world’s population.
The city has a world-class logistics infrastructure. With some of the busiest seaports in the world and an award-winning airport — speedy delivery throughout the region and the world is ensured. Additionally, Hong Kong has advanced telecommunication networks that guarantee companies have real-time access to the international community. As a gateway to China, Hong Kong is second to none. It shares a border with Guangdong Province, China’s most economically vibrant region, and is linked by road and high-speed rail to the Pearl River Delta’s wealthiest cities. By air, Shanghai, Beijing and other major Mainland cities are within easy reach.
4. Dynamic People
Hong Kong’s vibrant, talented individuals fuel our media industries. The city’s unique cultural heritage, the fusion of the best of East and West, complements creativity, design and innovation. Many foreign companies recruit most of their Asia employees in Hong Kong, drawing on local talent, networks and experience. It is common for people in Hong Kong to speak English, Cantonese and Mandarin and to have extensive experience of Asian and Western business practices.
5. Cosmopolitan Lifestyle
Attracting the best professionals to Hong Kong requires more than a high- growth business environment. Senior executives are drawn to Hong Kong for the vibrancy of its international lifestyle, and for the range of options that make living and working in the city an easy and enjoyable experience. Outside the office, executive families enjoy a wide choice of housing, schooling and leisure options, Dependent spouses can seek employment in the city as well as enjoying the large and vibrant expatriate community. Language barriers are also minimal, making Hong Kong the preferred option in Asia for non-Chinese speakers.
Television
The Mainland has the largest television market in the world and with a population of 13 billion demands is set to rise.
Huge increase in the number of TV and cable channels setting up in the Mainland further increasing demand for quality programming.
Hong Kong has over 200 different pay and free-to-air television channels. The unique free trade agreement between the Mainland and Hong Kong has many benefits for the television Industry. including: ‧ Co-produced programmes are permuted to be broadcast and distributed in the Mainland ‧ Landing rights have been granted to broadcast into the homes of seven million Guangdong residents ‧ Hong Kong cable network companies are permitted to provide technical services In Guangdong ‧ Co-produced television dramas are subject to the same standard relating to the number of episodes as those produced domestically in the Mainland Digital television to be launched by Dec 2007 will initially cover over hail of Hong Kong’s homes
6. Digital Entertainment
Hong Kong has some of the most talented digital designers and multi-media capabilities in the region Hong Kong digital entertainment companies have worked on many internationally recognized projects from Shrek, Teenage Mutant Ninja Turtles and Kung Fu Hustle to Dreamwork’s animated series Father of the Pride. Over 260 digital entertainment companies operate in Hong Kong working in the fields of computer animation, entertainment software and digital effects. The Government is first among those seeking to reinforce Hong Kong’s position as a leading digital city. The Hong Kong Cyber port has a cluster of high-tech facilities including The Digital Entertainment Industry Support Centre. Cyber port Digital Entertainment Incubation and Training Centre and the Digital Media Centre designed to promote and support new technologies and design talent.
7. Publishing
Freedom of speech is a fundamental principle of governance in Hong Kong. According to the Worldwide Press Freedom Index 2007. Hong Kong ranks 61” In the world Hong Kong employs over 37000 people in over 4000 printing and publishing houses The city publishes 49 newspapers, 722 periodicals and has an advertising spend of over US$6 billion Hong Kong’s printing exports amounted to US$685 million In the first few months of 2007 Publishers benefit from Hong Kong’s advanced communications and satellite network CD-Rom and online publishing are areas of growth
8. Trends & Opportunities
China’s growing middle classes ore demanding more and better TV programme content and publications. Hong Kong is in a unique position to meet this demand. Local companies can partner foreign enterprises to penetrate this huge market. The anticipated demise of analogue broadcasting by 2012 opens up new markets for high definition (HDTV) and Internet Protocol television (IPTV). Digital TV covers approximately 50% of the city’s homes during the initial launch phase In December 2007. It is predicted That IPTV will account for over 35% of all digital TV In people’s homes by 2010. Growing popularity of 3G mobile phone services in Hong Kong opens up new business opportunities for mobile games and content providers. This also translates into a greater demand for mobile entertainment In Mainland China.
“In Hong Kong we also found a favorable business climate, a diverse labor market and a culturally rich environment. In a sector as dynamic as ours, it’s essential that the pace of the city reflects the pace of your business.” ROBERT HAYES Managing Director, Asia Pacific Glu Mobile
Useful Sites
China Game Publishers Association (Hong Kong) - wvw.cgpa.com.hk Hong Kong Comics and Animation Federation — www.hkcaf.hk Hong Kong Cyber port — wwwcyberport.hk Hong Kong Digital Entertainment Association wvwvhkdea.org Hong Kong Digital Entertainment Industry Support Centre — www.hkde org Hong Kong Journalists Association — wvw.hkja.org.hk Multimedia Entrepreneurial Research, Education and Creativity Laboratory (MERECL) — www.merecl.com The Society of Publishers Asia — www.sopasia.com
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